Why Google‘s Penguin 2016 Update Can Make Or Break Your Website
Though Google’s Penguin update was first rolled out in 2012, the impact of this webspam algorithm is being felt in big tremors by many business sites. Google Penguin is not as cuddly and cute as it sounds; rather it is a tool that promotes organic SEO practices. A rollout of the version 4.0 is on the cards this year, meaning your site can be under the scanner again and could be a SEO hit or miss. But before that, here is what our website designers in Chennai have to say.
What is Google Penguin?
Google’s Penguin update is a white hat SEO warrior (like our website designers in Chennai!), targeting quality content that is audience oriented. In simple words, this Penguin update will detect low quality link-building in website contents such as keyword stuffing to get high Google ranking and dispose them. This spells bad news for many sites that depend on black hat SEO, where aggressive SEO techniques are used to promote keywords rather than be audience oriented, and does not usually follow search engine guidelines.
What Google Penguin Inspects
Google Webmaster Tools which is used by Penguin, sent mails to many business website owners about suspicious SEO activities. Those who ignored the plea for removing SEO techniques that flouted guidelines had their site almost wiped clean from Google ranking. And you know what that means- loss in search engine visibility and conversions.
Google Penguin sees red when it comes to the following SEO techniques-
- Paid, poor quality backlinks in content such as unnatural links.
- Manipulating and duplicating links on other sites.
- Keyword stuffing/repetition of keywords in almost every sentence.
- Links in blog comments.
- Manipulating RSS syndication.
- Private blog networks.
If these defects as per Penguin standards are not removed, your business website gets penalized. By this, you are banished to almost the corner of Google without figuring out in the few SERPs (Search Engine Result Pages).
Such was the case of the UK based company Interflora in 2013, which resorted to SEO techniques involving low quality, low relevance backlinks; unrequested backlinks to their site by linking to blogs; questionable anchor text and heavy advertorial usage. This got them on the hit list, where they saw a huge drop in their page ranks, as seen below:
Why You Should Look Into Google Penguin
You may wonder what the noise about Google Penguin is, as webmasters and SEO masters everywhere are deep in discussions. This update can qualify a majority of your website’s content and SEO techniques as spam if there are several backlinks, low quality content and advertisements with keyword repetition.
And when you are penalized like in the case of Interflora, you lose out on a huge amount of Google rankings and your visibility and relevance on search engine engines hits an all-time low. You lose out on business sales, customers, lead generation and conversion rates. Seems like only a divine act can salvage the Google rankings, no?
But actually, it isn’t so. Because all that Google Penguin aims at is making your website a content-driven and white hat SEO one, that is, you can engage your audience and gain conversions without heavy advertising, content manipulation, poor blog networking and backlinks.
How You Work With Google Penguin, Not Against It
First things first, you need to go for a solution rather than mooching around and worrying. Do not trysticking to the same SEO techniques even after new update has been released, as the guidelines may have changed.
Our website designers in Chennai give you the process to secure your website from being hit by Google Penguin 4.0-
- Analyze the weakness and strengths of your site for previous Penguin updates. You can compare the traffic statistics, number of times your page was listed high on SERPs, the rankings, the SEO keyword rank and so on.
- Now search for any unwanted backlinks or unnatural linking to poor quality websites. These are obviously paid and listed on private blog networks, a major no-no. To remove the, contact webmasters or submit a listing through Google Disavow Links tool to remove harmful backlinks.
- Build authority in content by taking informative inputs from experienced individuals. Skip on low quality guest blogging initiatives and focus on getting influencers from your industry to provide valuable content for your audience. This way, you get more organic links. Linking to articles from other authorities in your industry also gives you thumbs up in Google Penguin’s eyes.
- Do not avoid keywords altogether. What this update aims at is putting away keyword stuffing for good. Instead of repeating the same keyword over and again, try using synonyms and related phrases as well.
- Work on your anchor text. This is the phrase that you add a hyperlink to, and which your customer clicks on for further information. Make sure it has relevant words rather than generic ones. According to Kissmetrics, websites that suffered lower ranking post updates had money keywords surfacing more than 65 percent in content. Bring it down to below 50 percent for a natural link profile.
- Avoid duplicate content like the plague. Manipulation in your information can read as your keyword-stuffed content figuring out in multiple source locations such as URLs and across domains. In Google’s view, you need to bring in some changes in content even when listing links from another site and not copying content as is from other sites. Bring in ranking value by bringing in unique, completely relevant and thoroughly informative content dominating the page.
- Take a careful look at velocity and the ‘no follow’ nature of website links. By link velocity, we refer to the speed at which they are posted on your site. If there is an abnormal spike in your website traffic due to the links, Penguin is bound to penalize you. But you aren’t susceptible to any punishment if you have bouts of increased traffic due to natural and rich SEO content. When links and content have more relevance and keep industry trends in mind, they are favored by Penguin.
- Get social on Google+ to increase your ranking. When your informative content gets more views and shares, this gives you a significant boost in search results. Start making more connections by following and adding influential industry people in your circles, and link your Google+ profile on other media networks. Share your articles on Google plus regularly and use tools such as Google Analytics to find out the most relevant and trending topics in creating rich content.
Following these pointers will keep your site in favor of Google Penguin and give you credibility.
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